As Justin Trudeau put it in 2019, "Never before has change been this fast, and it will never again be this slow."

We are in a time of unparalleled change, across every industry, but especially in relation to healthcare and pharmaceutical businesses. Economic pressures, behavioural changes, technology advances and of course the inexorable explosion in the application of artifical intelligence.

We know we need to do better, but where should we start, how do we balance the short and long term, how do we bring our teams along with us, and and how do we make sure that we are doing enough to keep up?

This is what we do. Drawing on our experience in healthcare, in digital technologies, in behavioural science and fundamentally in business change, we imagine, design and build programmes of change that make a difference, both now and in the long term.